Background:

HKTDC is the largest trade fair organization in Hong Kong.
It aims at helping Hong Kong’s SMEs connect with business clients and partners around the world.

Objective:

• Boost awareness for the events
• Boost the no. of exhibitor and visitor
• Maintain the relationship with target audience

Strategy:

• Create peer effect to draw social attention and increase awareness
• Customized different content for different audience
• Update the creative frequently to keep the Ad attractiveness
• Create simple Facebook games to facilitate the interaction with target audience

Result:

• The post engagement is 90% higher than average post